Some of our clients

 

 

Case Study: Sony Intel Road-show

Brief

TPG Live were briefed to deliver a a nationwide campaign to educate and push sales to both consumers and key retailer accounts.

Solution

  • Bespoke stand designed and built reflecting product positioning.
  • Core team recruited and trained on product.
  • Road-show visited key locations to reach target at time of need.
  • Staff took consumer and retail staff through 5 stage process demonstration highlighting USP’s.
  • Call to action premiums produced and distributed to keep front of mind post promotion.
  • Ongoing feedback provided to track campaign success

Results

  • Over 1million product demonstrations.
  • Sales across promotional period up 439%.
  • Trade orders up 310%.

“TPG Live have been one of Sony’s retained Agencies for over 12 years – the Sony Intel road-show highlights why we continue to work with TPG on an ongoing basis – many thanks again”

 

Case Study: Wickes

Brief

TPG Live were briefed to create and activate a scale face-to-face campaign to drive awareness of Wickes offers and services to the building trade.

Solution

TPG developed the ‘Fill your Boots’ mechanic – an in-store temporary set that communicated if trade signed up in store they would receive an instant goodie bag:

  • The goodie bag contained useful materials for the trade – pens, pad, MoP vouchers etc – keeping brand front of mind and included trade price lists.
  • Trained staff spoke to target consumers and highlighted the promotion workings at key time of need in-store.
  • All target details were collated and returned to Wickes to increase their database and use for CRM post campaign activity.
  • Merchandise was left with store staff at the end of event days to maintain branding post promotion.

Results

  • 27,682 target consumers signed up for campaign.
  • Voucher redemption – 39%.

“Exceeded all expectations with a significant increase in trade”

 

Gallery

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